AI Avatars: The Next-Generation of Influence

Did you know that there are virtual humans living inside the Internet community and act all in human manners that are very similar but “not alive”. In fact, you’ve probably interacted with them a lot! Meet the next generation of artificial intelligence – AI Avatars.

Technological advancement and innovation have transformed the way business and industry work and perceive things. We’re no longer surprised but still amazed with what the future of tech has to offer and with artificial intelligence, machine learning, IoT and many more techs surrounding us. There’s certainly one that looks “creepily real” and “looks really alive”.

Well, it’s totally different from the movies and definitely not blue! AI Avatars are 3-dimensional models powered by the artificial intelligence technology that looks and acts in a similar manner to humans, which we call “virtual humans” living inside the Internet, which we call a “virtual environment”. In simple terms, AI Avatars are artificial intelligence-powered human bots.

Like humans who have their own personality and uniqueness, AI Avatars are also created with their own personal colors with different characteristics. They can be in simple icons, cartoon-like characters, or more sophisticated animated designs. Their features are similar to human forms such as the face, body, how they act and react. The use of basic AI Avatars are utilized to interact and have communication with users like us humans on the internet, where both AI Avatars and Humans can co-respond such as talking and assisting. And you might have seen a few such as virtual assistance, chatbots, gaming, bank, training, etc.

The technology is created with computer graphics and motion capture to integrate artificial neural networks and affective computing to replicate interactions, communication and feelings such as humans. The making of these complex artificial intelligence with machine learning technologies are broken into five different stages, which are Automatic Speech Recognition (ASR), Natural Language Process (NLP), Recommender System, Text-to-speech (TTS), and Articulation. In simple terms, this technology is designed in a way that these AI Avatars can “understand – process – analyze – response – express” to human interaction and communication.

Not so convinced yet? Here’s some video sample of an AI-Avatar;

The Rise of AI Avatars in Tech Industry

As the landscape of the tech industry has accelerated with vast development, businesses have continued to understand and optimize the use of technologies such as Artificial Intelligence (AI) and advanced robots like AI Avatars. As human labors are costly and require training, companies have found the use to replace humans with more cost-efficient options like chat-bots and virtual assistance. Samsung, Microsoft, and Meta already started to build their own digital humans like AI Avatars to be their brand representation. The purpose is to drive conversions, customer engagement, and act as marketing tools. These AI Avatars can learn through the algorithms by user experience which allows them to improve and provide better information.

How are AI Avatars Changing the Perception

AI Avatars are no longer coined the term like chat-bots or virtual assistance but they now bring value and generate money to companies. In a more modern version of AI Avatars, they now have evolved into a more modern and sophisticated looking “AI Influencers”. Lil Miquela from the US and Rozy from South Korea are one of the most famous virtual humans active in the Instagram community. They could generate millions to billions of dollars from luxury and giant brand deals, signing with record labels and can even sing and act in movies, and eventually lead to stardom. The booming effect of AI Influencers has brought impact upon the internet, saying they do “influence” others – even though they are not alive.

What the Future Holds for AI Avatars

Major business and startups developing AI Avatars and other virtual beings have raised more than $320 million in value to the company, showing how promising this AI-powered virtual humans bring impactful effects to the industry. With the newly redefined landscape of technology, we now also entered a new phase of virtual space such as Metaverse and AI Avatars that could bring a whole new experience of human interaction and even better for business to grow and utilize as a marketing tool, from digital to beyond.

The AI Avatars that we see now are only an early advancement that haven’t been explored to its core. Can you imagine when there comes a day where Virtual Reality and Artificial Intelligence Avatars can merge together, bringing a new life-changing of human experience to a whole nother world. When that day arrives… Are you ready to meet the AI Avatars?

If Yes, here’s some of the list of 2022 best AI Generator Websites

• Synthesia – a web-based platform for creating videos with AI avatars. Thousands of companies use it to create professional videos at scale, 80% faster than before.
• Rephrase.ai – the world’s first AI tool that brings the power of merge tags to real human videos. We help sales and marketing teams increase their conversions by 400% using personalized videos at scale & make their customers feel special.
• Movio– Make marketing videos with real people representing your product in minutes

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